If you’re a small business owner, founder, or CEO, it’s likely that you and your team are still reeling from all the changes brought about by social distancing in the age of Coronavirus.
It’s important to reassure your team and your community that you’re there for them, on a one-on-one basis. Here are some of the most important ways that texting can enhance your business communication.
Text Messaging For Your Customers & Clients
#1 When You’re Providing Critical Updates
Your customers need to hear from you. Many of your customers may just assume that you’re pausing operations for the time being. Send them a quick text and link to a blog that explains steps you’re taking to adapt to the world under quarantine.
#2 To Help Grow & Maintain Existing Relationships
Reach out via text and ask how everyone is doing, and if you can assist in any way. It can mean a lot to your clients to have a personalized message.
#3 When You Need A Quick Boost in Sales
Many businesses are making up for the challenges posed by COVID-19 quarantine by putting on promotions. Text messaging is an ideal channel to communicate these limited-time offers.
#4 To Reconnect With Old Leads & Nurture New Leads
If you’re offering a service, you can reach out to some of your leads to reconnect. Text out links to blogs or white papers to re-engage your cold leads. (Remember, you’ll get better open rates by text than email.)
Text Messaging For Your Team
#5 When Team Members Are Otherwise Unavailable
Some team members may need to go on mute at certain points throughout the day, but you may still need their attention on a specific, urgent matter. Text messages have a 98% open rate, and 95% of text messages are read within 3 minutes of being sent.
#6 When You Need a Quick Answer
With text messaging, you create a culture that allows for more a little more flexibility, like a pop-in, when you just need a quick answer.
#7 If You Need To Send Files From Your Phone
Sometimes, you just need to screenshot something on your phone or take a video or picture and send it over to a colleague quickly. SMS provides a platform for easy sharing.
#8 When You Just Need To Check In
Text messaging is a great way to let your team know that the business cares how they’re doing with all of the change, and give a vital resource for team members who may otherwise feel disconnected while working remotely.
No matter what your end goal, texting can be a vital communication channel for your company. And virtual phone systems like Tresta make it quick and easy to connect. Tresta offers absolutely unlimited business texting and calling, so you can text directly from your business number, no matter where you are.
