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For the past decade, there has been article after article claiming that Millennials are ruining everything from breakfast foods to the napkin industry, and there’s no denying that Millennial culture has made an impact on the business world.

“Ruined” definitely isn’t the word that we’d use, however. Millennials have a tendency to research more, to put more value into experiences, and to be more loyal than other customers. They’re willing to spend more on quality, including brands offering quality customer service. One study even found that Millennials will pay around 21% more on average from a business with great service.


Customers like businesses that are transparent and proactive in their communication, as opposed to those who make it difficult for customers to get information that they want or need. While this is a great standard, it can undeniably present a challenge to small businesses with limited resources. The solution? Automate customer communication, wherever possible.

Human connection is and always will be a central part of a strong customer experience, but knowing when to automate customer communication can help you strike that perfect balance between a personal connection and proactive, lightning-fast response times.

In this post, we’re going to look at…


Did you know that if you switch to a new phone provider, you can still carry over your old number with you? There have actually been laws in place to protect your right to do exactly this since 2004.

Many of us have likely experienced the temptation to at least consider switching over to a new provider for reasons ranging from switching to a remote working model or the need for better support, the thought of getting a new number after everyone has had it for fifteen years is almost unbearable. …


2020 is officially history. As we head into the new year, it’s time to refocus. Whether you’re just beginning to build the next great startup, or recovering from a year of uncertainty in your small business — we can all benefit from extra productivity.

At Tresta, our favorite productivity technique utilizes the Eisenhower Matrix, which can supercharge your to-do list and turn it into a hyper-organized list of priorities. The matrix allows you to focus on the most impactful activities for your business, and cut down on the number of low-impact tasks you’re responsible for each day.

The Eisenhower Matrix…


Unless large percentages of your team were already working completely remotely before the pandemic struck, there’s a solid chance that your business operates a little differently in 2019 than it has for the majority of 2020.

While many were left scrambling in 2020, and nobody is looking forward to starting the new year having to worry about social distancing and safety precautions, the good news is that we now have a heads up about what’s coming. …


Communication trends have been evolving rapidly in the business world ever since technology started developing at a quick pace.

Few things, however, have shifted trends in communication as swiftly and significantly as the COVID-19 pandemic, which essentially forced approximately 51% of Americans to work from home (some for the first time ever).

Nothing changes communication patterns quite like having your entire standard operating procedures being pulled out from under you.

In this post, we’re going to look at the communication trends businesses can expect to see in 2021, both for internal team members and external clients.

Internal Communication Trends for 2021

With such a drastic…


The far-reaching potential of the internet has made it more difficult than ever for your business to stand out from the competition. Companies from the opposite side of the globe can now accurately advertise to your audience with laser-focused targeting, giving you thousands of businesses to compete with. As if it wasn’t difficult enough when that was the case.

With so many options available, and in today’s unprecedented conditions, you need to find a way to connect with your audience and show them that you’re the best choice in the industry. …


Over the past ten years, there’s been a distinct shift in how the business world works. While it seemed radical early on, some brands started to incorporate remote working into their operations process. At first, many allowed the option on for special occasions, like when employees would otherwise have to call out because a child was sick at home.

Now, remote work isn’t anything unusual in any capacity. Over the last five years alone, remote work has increased by 44%, and over the previous ten years, it jumped by 91%. …


The days of pining for a corner office are dwindling at a rapid pace all thanks to advances in cloud communications, the increase in remote working, and business mobility.

Sure — it’s beneficial to have a working area that inspires you to do your best work, but that doesn’t mean it has to be in an office. As long as you have a way to communicate and be productive, you can work anywhere there’s an internet connection — whether that’s at home, in a coffee shop, or even across the globe.

Remote is the New Normal

While remote work was already on the rise, the…


While COVID-19 may have thrown a wrench into small businesses ’ plans this year, the good news is there are plenty of strategies that you can still use to grow your small business in 2021. These include strategies that will work around the restrictions the pandemic has placed on businesses of all shapes and sizes since it’s a reality we’ll be dealing with at least at the beginning of next year.

In honor of Small Business Saturday fast approaching, let’s take a look at six different ways you can grow your business into 2021 and beyond.

1. Leverage Small Business Saturday to Your Benefit

This year, Small Business…

Tresta

Business Communication. Simplified. A virtual phone system to improve the way people communicate and work together. https://www.tresta.com/

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