For the past decade, there has been article after article claiming that Millennials are ruining everything from breakfast foods to the napkin industry, and there’s no denying that Millennial culture has made an impact on the business world.

“Ruined” definitely isn’t the word that we’d use, however. Millennials have a tendency to research more, to put more value into experiences, and to be more loyal than other customers. They’re willing to spend more on quality, including brands offering quality customer service. One study even found that Millennials will pay around 21% more on average from a business with great service.


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