How to Build a Communication Platform that Grows with Your New Business
Why You Need Established Communication Platforms & Processes
Having a strong foundation for your communication platform in place is key to preventing and mitigating most growth-related chaos, and because it’s something that can take a significant amount of time, money, and energy, it’s important to get it right the first time. You want to create a platform that scales with you as opposed to simply being another obstacle that holds you back.
In this post, we’ll take a close look at how you can build a communication platform to grow alongside your new business, helping you stay in touch with both your team internally and your clients externally.
1. Choose Your Communication Channels
- Virtual phone number
- Internal messaging system
- Live chat software
2. Set Up Your Communication Channels for Scalability
It’s not enough to just have a virtual business phone line or have a single email address for your business; you need to have everything set up to scale once you’re ready. While you may only have three people on your staff to start, that could quickly grow to 30 and then 300, and by that time, you’re going to need your communication platform to be ready.
Read more about how to set up your channels for scalability here.
3. Monitor Your Platform Closely
As you’re getting your communication platform set up and as it grows, watch it carefully. Sometimes you’ll be able to find kinks in the system, whether or not you’ve grown since you first implemented it. This is key to ensuring that the platform works for you to increase productivity, especially as you move forward. Tools like call analytics will help.
As you’re setting up your communication channels, it’s important to consider what you need right now, but you must also consider what you’ll need as you move forward. Most businesses that successfully scale, inevitably require a shift in how you communicate with both internal and external clients.
You know your business best, so make sure to choose the right channels and tools that will help you scale, upfront. You’ll thank yourself later.
